Who would have thought that an average, hardboiled, brown egg would have beat one of Instagram’s most famous celebrities?
On January 4, an Instagram account called @world_record_ egg was created with only one sole purpose: to take the seat of the most-liked Instagram photo of all time.
Kylie Jenner held the previous record with her post announcing the birth of her first child, Stormi. The masterminds behind the egg wanted to try an experiment to see exactly how much importance the average person gives to the celebrity community. It turns out, people are more than willing to support the cause, and the egg managed to beat the record with, as of now, 50M likes vs. Kylie Jenner with only 18M.
Kylie Jenner’s response was interesting, as she threw an egg on the pavement and said, “take that, little egg.” Now, the comments on her recent posts are filled with eggs, eggs, and more eggs.
However, the world famous egg is not stopping there. It is planning on creating merch, and judging by its popularity, it’s probably going to be very successful. Only time will tell how far this egg will go.
